Part of this is that I have to get better at using different communication channels. For example, I sent out a tweet about the Phillyware meeting this thursday. It said:
hey folks, i'm holding a brainstorming meeting for ideas on building civic software community in philly. come by:http://tinyurl.com/24n8g3sSomeone from Refresh Philly repackaged it as:
Interested in building civic software tools for Philly citizens? Join @mjumbewu at @indyhall this Thurs http://bit.ly/9QOg1pI found that a much more appropriate blast. Why? They both talked about the meeting, but while my message leads with what I was doing, RefreshPhilly's leads with the reason you would be interested. It engages you with a question, an actual prompt through which to consider the meeting, in 140 characters or less.
This is, of course, something that anyone with any experience in marketing would know.